GET IN ON IT, WITHā¦
Self Storage Secrets 4.0
Get profitable faster. With the complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.
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In 20 years, your grandkids will look back at the massive opportunity in self storage today the way you look back at property investment in the mid ā90s.
Between 1995 and 2000, UK house prices rocketed by 33%.
But even if I had a time machine, Iād stay put in 2025 and ride the self storage boom.
Why?
Partly because self storage requires little of my time and itās a fun game to be in.
But mostly because across my seven self storage sites, Iāve seen a 35% total revenue increase in the past YEAR. That Ā£505K increase brings my total up to a cool Ā£1.65M profit.
And I, along with the rest of the self storage community, are expecting even more explosive gains in 2025/26. š¤Æš¤Æ
The returns youāre seeing are an investorās dream. But the numbers couldnāt be more real:
SiteĀ #1
Monthly running cost ā Ā£2333
Monthly profit ā Ā£15,750
Annual profit ā Ā£189,000
Site #2
Ā Monthly running cost ā Ā£45,108
Monthly profit ā Ā£39,095
Annual profit ā Ā£469,140
Site #3
Ā Monthly running cost ā Ā£18,400
Monthly revenue ā Ā£14,600
Annual profit ā Ā£175,200
Not bad considering the average profit from renting a two-bedroom house is just Ā£200-400/month (and thatās assuming the tenants donāt wreck anything š°)
Combined, my seven sites have a sale value of Ā£8.5M. Not because I got āluckyā seven times (I got lucky once). But because I have a repeatable, foolproof methodology for:
- Finding (and securing) prime storage locations that fill up fast - even if thereās competition
- Maximising revenue potential by nailing the fundamental strategies 9/10 newer self-storage owners miss
- High-impact marketing so even if new competitors pop up, each site continues to operate at capacity
Ā
The āSelf Storage Secretsā methodology helps investors at ALL levels secure life-altering returns

"I come from a Removals and Storage background but the amount of knowledge, help and advice that Dean provides is unmatched! Ultimately helping me complete on my new site just last week."
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Jonny Bleach

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āI'm literally moments away from getting my first storage site. All because of you. All because of the course. Thanks so much.ā
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Phil Scaife

Ā āThe course has definitely helped us increase occupancy and more importantly income & profit with the revenue management and cash flow module.ā
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Joel Booth
Yep, the returns are wild. But youāre here for more than that. Youāre here because you want need a low-effort, high-reward business that:
š You can run from the sofa with minimal staff and few moving parts -- especially now you can use technology to run your site from anywhere in the world (even if youāre a technophobe!)
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š Gives you the flexibility to take care of your family or yank the kids out of school and surprise them with Disney World
š Gets you to a really comfortable place financially so you can move into retirement without money worries
š Allows you to build something to call your own and leave behind as a legacy
š Pushes you to find new hobbies and opportunities because running a self-storage empire is so much less demanding than your current business
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ā¦AKA the spoils of owning a self-storage business powered by the Self Storage Secrets methodology.
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And to top it all offā¦
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Youāre here to share the sweet satisfaction of knowing that when the market skyrockets, you wonāt be sat on the sidelines, watching others cash in.
Youāll be among the early movers who seized the opportunity in front of you and locked in huge returns that put the property market to shame. šŖ
Introducingā¦
Self Storage Secrets 4.0

The first and only program that gives you a complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.

āEverything you need to know about opening and managing a self-storage siteā
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āFirst and best course you will get that is UK based that gives you everything you need to know about opening and managing a self-storage site. There are other courses out there but because Dean is all about giving tons of value, this one really is packed with tons of education generated from 1000's of hours of experience across many different experts.ā
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Kyle Tucker
Director at Springbox

Dean Booty calling for duty!
Hey -- Iām Dean and Iām a self-storage saddo expert preparing for a Ā£50M exit.
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When I opened my first site back in 2012, I made all the mistakes in the book. I craved an A-Z guide to help me stop winging it and start seeing the crazy returns I knew others were getting.
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It took me 10+ years of trial and error along with £100Ks in training to get to the multi 7-figure self-storage business I have today.
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Now, Iām giving you the painfully detailed roadmap I wish I had. So you can skip the messy bits and jump straight to the part where you have a ābig as you likeā self-storage business that sets you and your whole family up for life.

āI love Deanās enthusiasm for this and the wealth of knowledge that he shares has been very helpful.ā
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Martyn Butler

āWhat sets it apart is its practical, real-world approach and Dean's contagious enthusiasmā
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Vladimir Ivanov-Krymskiy

āDeanās energy and passion really comes across in all his videos. He is such an open book about his business and how you can replicate a successful business.āĀ
Arran Dixon
WHAT YOU GET:
Get up and running before your competition can say āwhere do I even start?ā

MODULE TWO
Find The Right Location
Watch me analyse locations according to key factors like population, competition, and Sq Ft Per Capita. Know exactly what to look for so you can avoid sinking money into a dud⦠and start making profit ASAP.
BONUS
The Complete Self Storage Location Hitlist
Simplify the task of finding a winning location with my complete list of existing self-storage units by town. We continuously update this mammoth list so it reflects new sites as they pop up. Use it to find locations with the greatest potential and lowest competition.Ā
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This is my secret weapon for scaling my 7-figure self-storage business.

āSaved us a lot of head scratching before opening our first site this yearā
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āI have found Dean's course to be invaluable and saved us a lot of head scratching before opening our first site this year - Crosby Self Storage in Liverpool. Not only does it provide information to help identify and assess the viability of a new site, but other elements of the course can be used as training or a point of reference for our new employees. We find it really useful having permanent and free access to the course as well as any updates that are implemented to later versions of the course. Many thanks Dean!!ā
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Peter Wild
Director at Crosby Self Storage Ltd

MODULE FOUR
Define Your Unique Selling Point (USP)
Use my battle-tested positioning framework to set yourself apart from the competition without racing to the bottom. Youāll see how to tailor your USP to the local market so you can get booked out and avoid compromising on price.

āDean's course has catapulted my knowledge and I have made several offers with confidenceā
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āI am a newbie to the self-storage world. Dean's course has catapulted my knowledge and I have made several offers with confidence in the past few weeks. It is only a matter of time before I get my first site. Without a doubt the course is worth every penny and gives the confidence to go out and make offers and get your first site.
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Also I should mention that Dean has gone above and beyond to help me even when he was on holiday (not a lot of people do that). He is such a down to earth humble guy who is willing to help above and beyond. Thank you Dean!
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Chamila Bamunu Arachchige
CONGRATS! YOUāRE UP AND RUNNING, NOW ITāS TIME TO:
Maximise your revenue potential so the only place money flows is into your pockets

MODULEĀ SIX
Nail Your Pricing Strategy
A clear and defined pricing strategy can be the difference between being profitable and being set for life. Get walked through the three stages of pricing your site for maximum revenue and minimal stress.

MODULE EIGHT
Selling, Follow-up & Debt Procedure
Discover the five magic questions for selling self storage with ease. Move on-the-fence prospects into paying customers with my proven follow-up procedure. In the case of payment defaults (sucks, but bound to happen), follow my 12-step procedure for getting paid.

āIt would take me years and £££s of mistakes to figure a lot of this stuff outā
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āAs someone relatively new to the world of storage, this course is a great resource to fast track my learning on a range of topics. For a small business, it would take me years and £££ of mistakes to figure a lot of this stuff out. Excited to get stuck into the new modules being released with more content from industry-leading experts, whatās not to like?ā
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Roger Canham
Owner of Smartbox Self Storage
YOUāVE GOT A PROFITABLE STORAGE BUSINESS, WHAT NOW?
Grow, grow, grow until that exit number gets too big to resist

MODULEĀ TEN
Scaling To Multiple Sites
Use the ridiculously overpowered bonus hitlist in module two to identify areas of opportunity for your next site. Pick out locations that are crying out for self-storage sites and start exploring how big you can grow this thing!

MODULEĀ TWELVE
How To Set Up Your Google PPC Ads From Scratch
Multiply enquiries with this highly actionable lesson from Google Ads expert Will King. Make the head-spinning task of tracking conversions as easy as finding a Greggs on a busy high street.
FOR THE CAUTIOUS FIRST-TIME INVESTOR:
Avoid novice mistakes and jump straight to the āwe shop at Ocado nowā part
BONUS #1
How To Open A Self-Storage For Under £20K
This isnāt a PDF. This is a comprehensive bonus module on how to (repeatedly) openĀ self-storage sites for as little as Ā£20K and then scale them into a comfortable Ā£100K/year. Get so cozy with the numbers that the only surprises left are the good ones.
BONUS #2
The Self-Storage Cheatsheet
Get the step-by-step cheat sheet I would literally have paid £1,000s for if it existed when I first started my self storage journey. Making expensive mistakes just got a whole lot harder now you have every step laid out in this mean little guide.
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āWhether youāre a complete beginner or looking to expand your existing business, I highly recommend this courseā
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āI recently completed Deanās self-storage training course, and I am absolutely blown away! From start to finish, the course was packed with invaluable insights and practical advice that left me feeling both empowered and inspired. Deanās charisma and passion for the industry are truly contagious, making every session engaging and enjoyable.
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What really sets Dean apart is his deep experience as a successful business owner. Heās not just teaching theoryāheās been in the trenches and knows exactly what it takes to build and run a thriving self-storage business. His real-world stories and hands-on approach made complex concepts easy to understand and apply.
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I canāt wait to start my own journey in this industry, and I feel fully equipped with the knowledge and confidence to succeed. Whether youāre a complete beginner or looking to expand your existing business, I highly recommend this course. Deanās mentorship is simply invaluable!ā
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Tom Phillips
Teacher
GOT ROOM FOR MORE?
Skip the āfiguring out on your ownā part and lean into 1,000s of hours combined experience from self storageās smartest investors

BONUS #3
Gavin Shields Remote Site Management
Self storage gets even sweeter when you donāt need to physically be there to turn retirement-funding profits. Gain complete understanding over what it takes to run a top-notch site from the comfort of home.
BONUS #4
Laura Moxham PPC Deep Dive
Keep filling your sites up fast with this bonus ads training from the Queen of PPC. If a competitor opens a site in the area, use this training as your unfair advantage (because now YOUāRE the one getting all the traffic!)
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BONUS #5
Dan Bradbury, Financial Literacy
Use this course in its own right to get A+ confidence in the numbers that determine your profitability. This course sells separately for Ā£1,800. But itās yours when you own Self Storage Secrets 4.0
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āThe addition of guest speakers are worth the price of the course aloneā
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āThis course was exactly what I needed to help me along my journey. Dean's energy, honesty and enthusiasm is infectious. He walks you through his business successes and mistakes in the hopes that you can replicate his success and avoid the mistakes. The addition of guest speakers Gavin Shields, Dan Bradbury and Laura Moxham are worth the price of the course alone. Thanks for this course Dean.ā
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Michael Higgins
āWHAT DO I DO WHEN OTHER INVESTORS START CATCHING ON?ā
Future-proof your self-storage business with the training that gives you the ultimate head start
BONUS #6
The āDoctor Doctorā Secret Formula
Retrieving hidden ROI lies in your ability to diagnose problems in your business and respond with the right solution. This student-favourite bonus will show you how to immediately spot leaks and make decisions that boost revenue by 10, 20⦠even 100%.
BONUS #7
The Facebook Ads Crash Course
What do you do if a competitor opens a self-storage site in your location? You win, thatās what. Keep this bonus in your back pocket for when you need that little extra marketing boost to reach occupancy.
BONUS #8
*NEW* The Self Storage Finder
What if you could pull up a list of all the self-storage sites in your area? You can. With our bonus tool that allows you to check out the competition and browse available sites for acquisition in a few seconds. (This is a *huge* time-saver!)

āI have viewed 5 potential sites based on what I have learnt from the course that have all been decent locations.ā
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āI bought Dean's course in July this year. There really is a wealth of knowledge in the course. I have viewed 5 potential sites based on what I have learnt from the course that have all been decent locations. I will hopefully be completing on a site soon!!ā
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Gavin McBride
FREE 12-MONTH COMMUNITY ACCESS:
Surround yourself with other smart investors in our exclusive self-storage community.

Now you can stop making the big decisions alone and get support and advice from self-storage business owners in the same boat as you.Ā
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PLUS! Get free monthly training from self-storage experts plus monthly Q&A with me on Zoom.

First site? Secured. ā
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āI wouldnāt be at heads of terms on my first site without this course.
I canāt believe all the information you have given, I can only say thank you!ā
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Samantha Robinson
GET IN ON IT, WITHā¦
Self Storage Secrets 4.0

The first and only program that gives you a complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.
*RARE PIECE OF GOOD NEWS*
In the next 10 years, thereās a HUGE opportunity here in the UK.
Across the pond, the self-storage industry has boomed to a whopping $44B.Ā
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But hereās the downside:
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There is now 7.2 square feet of self storage per person, making it an incredibly saturated market.
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Over here, however, we have just 0.89 square feet of storage per person, meaning the demand is greater than the supply. š³
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This puts us approximately 10 years behind the US self-storage gold rush.
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Which means because youāre in the UK, you have a unique opportunity to own a low-maintenance, wildly profitable business in a booming market..Ā beforeĀ everyone else catches on.Ā
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The question isā¦
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Do you really want to sit this one out?
Self Storage Secrets 4.0 could be your exciting next move ifā¦
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āĀ Ā Youāre looking for a solid, data-backed investment and understand youāll need to wait 3+ months to start generating incomeĀ
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āĀ Ā Youāre able to secure Ā£20K to invest in your first (or next) self-storage site.Ā
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āĀ Ā You agree that the best way to learn is through somebody thatās been there, done that, and learned from every mistake in the book (so you can save £££ by avoiding my mess ups!)
Self Storage Secrets 4.0 might *NOT* be right for you ifā¦
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āĀ Ā Youāre looking to get rich overnight. If you donāt see Ā£1M hit your bank this time tomorrow, youāll start hounding my support team
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āĀ Ā Youāre totally bankrupt. While self-storage is a uniquely low-risk investment, I wonāt support you putting yourself in financial jeopardyĀ Ā Ā
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āĀ Ā You prefer to figure it out as you go (even if it means losing money to things that could easily be avoided)
Ā

Youāre backed by our completely bonkers 180-day success guarantee!
Iām giving you 180 days to complete the course and secure your first storage unit. If after completing and implementing the course, you donāt feel a single step closer to owning a profitable self-storage business, weāll coach you for free until you do.
FAQs
āYep, youāll have lifetime access.ā
ā¦AND ANSWERS TO OTHER SMART QUESTIONS:
How soon can I expect to see a return?
Iām ridiculously busy with my other business. Realistically, how much time will I need to put into this?
Iām a first-time investor and nervous. Will this help me get started?
If itās so low-risk, why do I need the course?
How does the success guarantee work?
Half in, half out?
So, youāve caught onto this uniquely lucrative investment secret, but you havenāt fully committed because you donāt quite understand the mechanics of it (yet).
Hereās the problem with that..
The longer you wait, the more likely you are to look back at this rare window of opportunity and think āI should have gone for it.ā
And neither of us want that.
So letās make a pact:
You say yes to using Self Storage Secrets 4.0 as the complete, A-Z roadmap that covers every detail you wish you knew about self storageā¦
And I promise to keep delivering the very best self storage strategies money can buy.
Oh, and if you have a question thatās not covered in the course?
Iāll make sure it gets answered in the Self Storage Secrets community.Ā
Because when ālack of informationā stops being an excuseā¦
You can finally make the jump and start reaping the rewards of your wildly profitable self storage kingdom. š
Youāve got this!
Dean

GET IN ON IT, WITHā¦
Self Storage Secrets 4.0

The first and only program that gives you a complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.
āIt [Self Storage Secrets 4.0] has changed my lifeā

āI've taken this course. I had one site, thought I was doing okay, actually took the course, and it has changed my life. I don't find time to do anything else now. Sole focus is storage.
Ā
The course was insightful is an understatement. I thought I knew storage. I had one site. I thought it was successful. I wouldn't say I'm as successful as I thought. And, yeah. Oh, my word. I could not part with my money fast enough. Phenomenal. Phenomenal. It was an eye-opening digest, every second of it. Yeah, I can't recommend it enough.ā
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Richard Warner
Director at Berverley Storage Ltd