GET IN ON IT, WITH…

Self Storage Secrets 4.0

Get profitable faster. With the complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.

I want in

AS SEEN IN:

In 20 years, your grandkids will look back at the massive opportunity in self storage today the way you look back at property investment in the mid ‘90s.

Between 1995 and 2000, UK house prices rocketed by 33%.

But even if I had a time machine, I’d stay put in 2025 and ride the self storage boom.

Why?

Partly because self storage requires little of my time and it’s a fun game to be in.

But mostly because across my seven self storage sites, I’ve seen a 35% total revenue increase in the past YEAR. That £505K increase brings my total up to a cool £1.65M profit.

And I, along with the rest of the self storage community, are expecting even more explosive gains in 2025/26. 🤯🤯

The returns you’re seeing are an investor’s dream. But the numbers couldn’t be more real:

Site #1

Monthly running cost → £2333

Monthly profit → £15,750

Annual profit → £189,000

Site #2

Monthly running cost → £45,108

Monthly profit → £39,095

Annual profit → £469,140

Site #3

Monthly running cost → £18,400

Monthly revenue → £14,600

Annual profit → £175,200

Not bad considering the average profit from renting a two-bedroom house is just £200-400/month (and that’s assuming the tenants don’t wreck anything 😰)

Combined, my seven sites have a sale value of £8.5M. Not because I got “lucky” seven times (I got lucky once). But because I have a repeatable, foolproof methodology for:

Finding (and securing) prime storage locations that fill up fast - even if there’s competition
Maximising revenue potential by nailing the fundamental strategies 9/10 newer self-storage owners miss
High-impact marketing so even if new competitors pop up, each site continues to operate at capacity

The “Self Storage Secrets” methodology helps investors at ALL levels secure life-altering returns

"I come from a Removals and Storage background but the amount of knowledge, help and advice that Dean provides is unmatched! Ultimately helping me complete on my new site just last week."

Jonny Bleach

“I'm literally moments away from getting my first storage site. All because of you. All because of the course. Thanks so much.”

Phil Scaife

“The course has definitely helped us increase occupancy and more importantly income & profit with the revenue management and cash flow module.”

Joel Booth

Yep, the returns are wild. But you’re here for more than that. You’re here because you want need a low-effort, high-reward business that:

👉 You can run from the sofa with minimal staff and few moving parts -- especially now you can use technology to run your site from anywhere in the world (even if you’re a technophobe!)

👉 Gives you the flexibility to take care of your family or yank the kids out of school and surprise them with Disney World

👉 Gets you to a really comfortable place financially so you can move into retirement without money worries

👉 Allows you to build something to call your own and leave behind as a legacy

👉 Pushes you to find new hobbies and opportunities because running a self-storage empire is so much less demanding than your current business

…AKA the spoils of owning a self-storage business powered by the Self Storage Secrets methodology.

And to top it all off…

You’re here to share the sweet satisfaction of knowing that when the market skyrockets, you won’t be sat on the sidelines, watching others cash in.

You’ll be among the early movers who seized the opportunity in front of you and locked in huge returns that put the property market to shame. 💪

Introducing…

Self Storage Secrets 4.0

The first and only program that gives you a complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.

“Everything you need to know about opening and managing a self-storage site”

“First and best course you will get that is UK based that gives you everything you need to know about opening and managing a self-storage site. There are other courses out there but because Dean is all about giving tons of value, this one really is packed with tons of education generated from 1000's of hours of experience across many different experts.”

Kyle Tucker

Director at Springbox

Dean Booty calling for duty!

Hey -- I’m Dean and I’m a self-storage saddo expert preparing for a £50M exit.

When I opened my first site back in 2012, I made all the mistakes in the book. I craved an A-Z guide to help me stop winging it and start seeing the crazy returns I knew others were getting.

It took me 10+ years of trial and error along with £100Ks in training to get to the multi 7-figure self-storage business I have today.

Now, I’m giving you the painfully detailed roadmap I wish I had. So you can skip the messy bits and jump straight to the part where you have a “big as you like” self-storage business that sets you and your whole family up for life.

“I love Dean’s enthusiasm for this and the wealth of knowledge that he shares has been very helpful.”

Martyn Butler

“What sets it apart is its practical, real-world approach and Dean's contagious enthusiasm”

Vladimir Ivanov-Krymskiy

“Dean’s energy and passion really comes across in all his videos. He is such an open book about his business and how you can replicate a successful business.”

Arran Dixon

WHAT YOU GET:

**Get up and running before your competition can say “*where do I even start?***”

MODULE ONE

Introduction

Get to know the layout of the course so you can implement as you go (because nothing happens if nothing happens!)

MODULE ONE

Introduction

Get to know the layout of the course so you can implement as you go (because nothing happens if nothing happens!)

MODULE TWO

Find The Right Location

Watch me analyse locations according to key factors like population, competition, and Sq Ft Per Capita. Know exactly what to look for so you can avoid sinking money into a dud… and start making profit ASAP.

BONUS

The Complete Self Storage Location Hitlist

Simplify the task of finding a winning location with my complete list of existing self-storage units by town. We continuously update this mammoth list so it reflects new sites as they pop up. Use it to find locations with the greatest potential and lowest competition.

This is my secret weapon for scaling my 7-figure self-storage business.

“Saved us a lot of head scratching before opening our first site this year”

“I have found Dean's course to be invaluable and saved us a lot of head scratching before opening our first site this year - Crosby Self Storage in Liverpool. Not only does it provide information to help identify and assess the viability of a new site, but other elements of the course can be used as training or a point of reference for our new employees. We find it really useful having permanent and free access to the course as well as any updates that are implemented to later versions of the course. Many thanks Dean!!”

Peter Wild

Director at Crosby Self Storage Ltd

MODULE THREE

Find The Right Site

Use these quick-hit strategies to shrink the timeline between finding your location and securing your perfect site. See how to negotiate the best price and draft an offer that gets accepted over others.

MODULE THREE

Find The Right Site

MODULE FOUR

Define Your Unique Selling Point (USP)

Use my battle-tested positioning framework to set yourself apart from the competition without racing to the bottom. You’ll see how to tailor your USP to the local market so you can get booked out and avoid compromising on price.

“Dean's course has catapulted my knowledge and I have made several offers with confidence”

“I am a newbie to the self-storage world. Dean's course has catapulted my knowledge and I have made several offers with confidence in the past few weeks. It is only a matter of time before I get my first site. Without a doubt the course is worth every penny and gives the confidence to go out and make offers and get your first site.

Also I should mention that Dean has gone above and beyond to help me even when he was on holiday (not a lot of people do that). He is such a down to earth humble guy who is willing to help above and beyond. Thank you Dean!

Chamila Bamunu Arachchige

CONGRATS! YOU’RE UP AND RUNNING, NOW IT’S TIME TO:

Maximise your revenue potential so the only place money flows is into your pockets

MODULE FIVE

Cast Projections

It’s all about the money, honey. Use my “napkin” method to make your best and worst-case scenario projections. Sleep easy knowing exactly what ROI you can anticipate on each site. This is the piece that will save you from cashflow crises or unexpected invoices that cripple your profits.

MODULE FIVE

Cast Projections

MODULE SIX

Nail Your Pricing Strategy

A clear and defined pricing strategy can be the difference between being profitable and being set for life. Get walked through the three stages of pricing your site for maximum revenue and minimal stress.

MODULE SEVEN

Marketing Strategies

Open to a waitlist of customers, not crickets. See how one of my sites let over 10,000 Sq Ft in less than three months. Use the simple but powerful marketing strategies in this module to turn a profit faster (and annihilate future competition).

MODULE SEVEN

Marketing Strategies

MODULE EIGHT

Selling, Follow-up & Debt Procedure

Discover the five magic questions for selling self storage with ease. Move on-the-fence prospects into paying customers with my proven follow-up procedure. In the case of payment defaults (sucks, but bound to happen), follow my 12-step procedure for getting paid.

“It would take me years and £££s of mistakes to figure a lot of this stuff out”

“As someone relatively new to the world of storage, this course is a great resource to fast track my learning on a range of topics. For a small business, it would take me years and £££ of mistakes to figure a lot of this stuff out. Excited to get stuck into the new modules being released with more content from industry-leading experts, what’s not to like?”

Roger Canham

Owner of Smartbox Self Storage

YOU’VE GOT A PROFITABLE STORAGE BUSINESS, WHAT NOW?

Grow, grow, grow until that exit number gets too big to resist

MODULE NINE

Revenue Management

Harsh truth: If you don’t have a system in place to manage your revenue, you can kiss your 7-figure exit goodbye. Use these nitty-gritty strategies to maximize your revenue with dynamic pricing and systematic price increases.

MODULE NINE

Revenue Management

MODULE TEN

Scaling To Multiple Sites

Use the ridiculously overpowered bonus hitlist in module two to identify areas of opportunity for your next site. Pick out locations that are crying out for self-storage sites and start exploring how big you can grow this thing!

MODULE ELEVEN

Acquisitions

Make seamless acquisitions part of your 7-figure game plan. See exactly what I did to unlock £149K in hidden profits by optimising three key strategic areas on an acquired site. Get clarity on what mistakes to avoid so you can turn small profits into staggering six-figure returns.

MODULE ELEVEN

Acquisitions

MODULE TWELVE

How To Set Up Your Google PPC Ads From Scratch

Multiply enquiries with this highly actionable lesson from Google Ads expert Will King. Make the head-spinning task of tracking conversions as easy as finding a Greggs on a busy high street.

FOR THE CAUTIOUS FIRST-TIME INVESTOR:

Avoid novice mistakes and jump straight to the “we shop at Ocado now” part

BONUS #1

How To Open A Self-Storage For Under £20K

This isn’t a PDF. This is a comprehensive bonus module on how to (repeatedly) open self-storage sites for as little as £20K and then scale them into a comfortable £100K/year. Get so cozy with the numbers that the only surprises left are the good ones.

BONUS #2

The Self-Storage Cheatsheet

Get the step-by-step cheat sheet I would literally have paid £1,000s for if it existed when I first started my self storage journey. Making expensive mistakes just got a whole lot harder now you have every step laid out in this mean little guide.

“Whether you’re a complete beginner or looking to expand your existing business, I highly recommend this course”

“I recently completed Dean’s self-storage training course, and I am absolutely blown away! From start to finish, the course was packed with invaluable insights and practical advice that left me feeling both empowered and inspired. Dean’s charisma and passion for the industry are truly contagious, making every session engaging and enjoyable.

What really sets Dean apart is his deep experience as a successful business owner. He’s not just teaching theory—he’s been in the trenches and knows exactly what it takes to build and run a thriving self-storage business. His real-world stories and hands-on approach made complex concepts easy to understand and apply.

I can’t wait to start my own journey in this industry, and I feel fully equipped with the knowledge and confidence to succeed. Whether you’re a complete beginner or looking to expand your existing business, I highly recommend this course. Dean’s mentorship is simply invaluable!”

Tom Phillips

Teacher

GOT ROOM FOR MORE?

Skip the “figuring out on your own” part and lean into 1,000s of hours combined experience from self storage’s smartest investors

BONUS #3

Gavin Shields Remote Site Management

Self storage gets even sweeter when you don’t need to physically be there to turn retirement-funding profits. Gain complete understanding over what it takes to run a top-notch site from the comfort of home.

BONUS #4

Laura Moxham PPC Deep Dive

Keep filling your sites up fast with this bonus ads training from the Queen of PPC. If a competitor opens a site in the area, use this training as your unfair advantage (because now YOU’RE the one getting all the traffic!)

BONUS #5

Dan Bradbury, Financial Literacy

Use this course in its own right to get A+ confidence in the numbers that determine your profitability. This course sells separately for £1,800. But it’s yours when you own Self Storage Secrets 4.0

“The addition of guest speakers are worth the price of the course alone”

“This course was exactly what I needed to help me along my journey. Dean's energy, honesty and enthusiasm is infectious. He walks you through his business successes and mistakes in the hopes that you can replicate his success and avoid the mistakes. The addition of guest speakers Gavin Shields, Dan Bradbury and Laura Moxham are worth the price of the course alone. Thanks for this course Dean.”

Michael Higgins

“WHAT DO I DO WHEN OTHER INVESTORS START CATCHING ON?”

Future-proof your self-storage business with the training that gives you the ultimate head start

BONUS #6

The “Doctor Doctor” Secret Formula

Retrieving hidden ROI lies in your ability to diagnose problems in your business and respond with the right solution. This student-favourite bonus will show you how to immediately spot leaks and make decisions that boost revenue by 10, 20… even 100%.

BONUS #7

The Facebook Ads Crash Course

What do you do if a competitor opens a self-storage site in your location? You win, that’s what. Keep this bonus in your back pocket for when you need that little extra marketing boost to reach occupancy.

BONUS #8

NEW The Self Storage Finder

What if you could pull up a list of all the self-storage sites in your area? You can. With our bonus tool that allows you to check out the competition and browse available sites for acquisition in a few seconds. (This is a *huge* time-saver!)

“I have viewed 5 potential sites based on what I have learnt from the course that have all been decent locations.”

“I bought Dean's course in July this year. There really is a wealth of knowledge in the course. I have viewed 5 potential sites based on what I have learnt from the course that have all been decent locations. I will hopefully be completing on a site soon!!”

Gavin McBride

FREE 12-MONTH COMMUNITY ACCESS:

Surround yourself with other smart investors in our exclusive self-storage community.

Now you can stop making the big decisions alone and get support and advice from self-storage business owners in the same boat as you.

PLUS! Get free monthly training from self-storage experts plus monthly Q&A with me on Zoom.

First site? Secured. ✅

“I wouldn’t be at heads of terms on my first site without this course.

I can’t believe all the information you have given, I can only say thank you!”

Samantha Robinson

GET IN ON IT, WITH…

Self Storage Secrets 4.0

The first and only program that gives you a complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.

4 payments of £875

12 comprehensive modules
8 future-proof bonuses
The Complete Self Storage Location Hitlist
12-month access to our exclusive self-storage community
Lifetime access to all updates
180-day success guarantee

GET NOW

1 payment of £3997

12 comprehensive modules
8 future-proof bonuses
The Complete Self Storage Location Hitlist
12-month access to our exclusive self-storage community
Lifetime access to all updates
180-day success guarantee

GET NOW

180-day Success Guarantee

VAT included

*RARE PIECE OF GOOD NEWS*

In the next 10 years, there’s a HUGE opportunity here in the UK.

Across the pond, the self-storage industry has boomed to a whopping $44B.

But here’s the downside:

There is now 7.2 square feet of self storage per person, making it an incredibly saturated market.

Over here, however, we have just 0.89 square feet of storage per person, meaning the demand is greater than the supply. 😳

This puts us approximately 10 years behind the US self-storage gold rush.

Which means because you’re in the UK, you have a unique opportunity to own a low-maintenance, wildly profitable business in a booming market.. before everyone else catches on.

The question is…

Do you really want to sit this one out?

Get in

Self Storage Secrets 4.0 could be your exciting next move if…

✓ You’re looking for a solid, data-backed investment and understand you’ll need to wait 3+ months to start generating income

✓ You’re able to secure £20K to invest in your first (or next) self-storage site.

✓ You agree that the best way to learn is through somebody that’s been there, done that, and learned from every mistake in the book (so you can save £££ by avoiding my mess ups!)

**Self Storage Secrets 4.0 might NOT be right for you if…**

✗ You’re looking to get rich overnight. If you don’t see £1M hit your bank this time tomorrow, you’ll start hounding my support team

✗ You’re totally bankrupt. While self-storage is a uniquely low-risk investment, I won’t support you putting yourself in financial jeopardy

✗ You prefer to figure it out as you go (even if it means losing money to things that could easily be avoided)

JOIN SELF STORAGE SECRETS 4.0

You’re backed by our completely bonkers 180-day success guarantee!

I’m giving you 180 days to complete the course and secure your first storage unit. If after completing and implementing the course, you don’t feel a single step closer to owning a profitable self-storage business, we’ll coach you for free until you do.

FAQs

“Yep, you’ll have lifetime access.”

…AND ANSWERS TO OTHER SMART QUESTIONS:

How soon can I expect to see a return?

I’m ridiculously busy with my other business. Realistically, how much time will I need to put into this?

I’m a first-time investor and nervous. Will this help me get started?

If it’s so low-risk, why do I need the course?

How does the success guarantee work?

Half in, half out?

So, you’ve caught onto this uniquely lucrative investment secret, but you haven’t fully committed because you don’t quite understand the mechanics of it (yet).

Here’s the problem with that..

The longer you wait, the more likely you are to look back at this rare window of opportunity and think “I should have gone for it.”

And neither of us want that.

So let’s make a pact:

You say yes to using Self Storage Secrets 4.0 as the complete, A-Z roadmap that covers every detail you wish you knew about self storage…

And I promise to keep delivering the very best self storage strategies money can buy.

Oh, and if you have a question that’s not covered in the course?

I’ll make sure it gets answered in the Self Storage Secrets community.

Because when “lack of information” stops being an excuse…

You can finally make the jump and start reaping the rewards of your wildly profitable self storage kingdom. 👌

You’ve got this!

Dean

GET IN ON IT, WITH…

Self Storage Secrets 4.0

The first and only program that gives you a complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.

4 payments of £875

12 comprehensive modules
8 future-proof bonuses
The Complete Self Storage Location Hitlist
12-month access to our exclusive self-storage community
Lifetime access to all updates
180-day success guarantee

GET NOW

1 payment of £3997

12 comprehensive modules
8 future-proof bonuses
The Complete Self Storage Location Hitlist
12-month access to our exclusive self-storage community
Lifetime access to all updates
180-day success guarantee

GET NOW

180-day Success Guarantee

VAT included

“It [Self Storage Secrets 4.0] has changed my life”

“I've taken this course. I had one site, thought I was doing okay, actually took the course, and it has changed my life. I don't find time to do anything else now. Sole focus is storage.

The course was insightful is an understatement. I thought I knew storage. I had one site. I thought it was successful. I wouldn't say I'm as successful as I thought. And, yeah. Oh, my word. I could not part with my money fast enough. Phenomenal. Phenomenal. It was an eye-opening digest, every second of it. Yeah, I can't recommend it enough.”

Richard Warner

Director at Berverley Storage Ltd

DISCLAIMER: For best results, follow and implement the training in the programme. The returns you’re seeing on this page are not indicative of or a guarantee of future expectations. We’ve made every effort to accurately represent the offer and its potential. Understand that there are no guarantees or expectations of increased revenue, earnings, or other success. Any claims we make about self storage being the best-kept secret are intended to express our opinion. Purchasing Self Storage Secrets does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.

Self Storage Secrets 4.0

AS SEEN IN:

In 20 years, your grandkids will look back at the massive opportunity in self storage today the way you look back at property investment in the mid ‘90s.

The returns you’re seeing are an investor’s dream. But the numbers couldn’t be more real:

Site #1

Site #2

Site #3

Not bad considering the average profit from renting a two-bedroom house is just £200-400/month (and that’s assuming the tenants don’t wreck anything 😰)

Combined, my seven sites have a sale value of £8.5M. Not because I got “lucky” seven times (I got lucky once). But because I have a repeatable, foolproof methodology for:

The “Self Storage Secrets” methodology helps investors at ALL levels secure life-altering returns

"I come from a Removals and Storage background but the amount of knowledge, help and advice that Dean provides is unmatched! Ultimately helping me complete on my new site just last week."

“I'm literally moments away from getting my first storage site. All because of you. All because of the course. Thanks so much.”

Yep, the returns are wild. But you’re here for more than that. You’re here because you want need a low-effort, high-reward business that:

And to top it all off…

Self Storage Secrets 4.0

The first and only program that gives you a complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.

“Everything you need to know about opening and managing a self-storage site”

Dean Booty calling for duty!

“I love Dean’s enthusiasm for this and the wealth of knowledge that he shares has been very helpful.”

“What sets it apart is its practical, real-world approach and Dean's contagious enthusiasm”

“Dean’s energy and passion really comes across in all his videos. He is such an open book about his business and how you can replicate a successful business.”

Get up and running before your competition can say “where do I even start?”

Introduction

Introduction

Find The Right Location

The Complete Self Storage Location Hitlist

“Saved us a lot of head scratching before opening our first site this year”

Find The Right Site

Find The Right Site

Define Your Unique Selling Point (USP)

“Dean's course has catapulted my knowledge and I have made several offers with confidence”

Maximise your revenue potential so the only place money flows is into your pockets

Cast Projections

Cast Projections

Nail Your Pricing Strategy

Marketing Strategies

Marketing Strategies

Selling, Follow-up & Debt Procedure

“It would take me years and £££s of mistakes to figure a lot of this stuff out”

Grow, grow, grow until that exit number gets too big to resist

Revenue Management

Revenue Management

Scaling To Multiple Sites

Acquisitions

Acquisitions

How To Set Up Your Google PPC Ads From Scratch

Avoid novice mistakes and jump straight to the “we shop at Ocado now” part

How To Open A Self-Storage For Under £20K

The Self-Storage Cheatsheet

“Whether you’re a complete beginner or looking to expand your existing business, I highly recommend this course”

Skip the “figuring out on your own” part and lean into 1,000s of hours combined experience from self storage’s smartest investors

Gavin Shields Remote Site Management

Laura Moxham PPC Deep Dive

Dan Bradbury, Financial Literacy

“The addition of guest speakers are worth the price of the course alone”

Future-proof your self-storage business with the training that gives you the ultimate head start

The “Doctor Doctor” Secret Formula

The Facebook Ads Crash Course

*NEW* The Self Storage Finder

“I have viewed 5 potential sites based on what I have learnt from the course that have all been decent locations.”

Surround yourself with other smart investors in our exclusive self-storage community.

First site? Secured. ✅

Self Storage Secrets 4.0

The first and only program that gives you a complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.

4 payments of £875

1 payment of £3997

In the next 10 years, there’s a HUGE opportunity here in the UK.

Self Storage Secrets 4.0 could be your exciting next move if…

Self Storage Secrets 4.0 might *NOT* be right for you if…

You’re backed by our completely bonkers 180-day success guarantee!

“Yep, you’ll have lifetime access.”

How soon can I expect to see a return?

I’m ridiculously busy with my other business. Realistically, how much time will I need to put into this?

I’m a first-time investor and nervous. Will this help me get started?

If it’s so low-risk, why do I need the course?

How does the success guarantee work?

Half in, half out?

Self Storage Secrets 4.0

The first and only program that gives you a complete A-Z roadmap for launching, managing, and scaling a 6- or 7-figure self-storage business here in the UK.

4 payments of £875

**Get up and running before your competition can say “*where do I even start?***”

NEW The Self Storage Finder

**Self Storage Secrets 4.0 might NOT be right for you if…**